How Angie Went from Copywriter to High-Ticket Consultant By Unleashing Her Inner Joy

“Everything was horrible…”

Angie Colee had just left her job as Copy Chief for Jeff Walker.

She was excited to start her own business.

Until her life began to unravel. 

Her long-term partner ended their relationship. 

She now found herself with no job, no relationship, and no clear home. As she says:

“In one week, I went from planning to start a business and move into a new house with my partner to having none of those things. There was a lot of fear and uncertainty around my next steps.” 

Angie shares her struggles before coaching

“I wanted the confidence to proceed…”

Angie had a long and successful career as a copywriter.

But she was done writing for clients and ready to get her own thing going.

The problem was, she didn’t know what that was. She had vague, nebulous goals of starting some sort of podcast and building a thought-leader empire. But she needed help getting clear on her vision and next steps.

She also needed help dealing with the fear of going out on her own. 

On top of all that, she also needed help processing her breakup.

Angie knew Brian from copywriting. He knew about his training with the Fearless Living Institute and decided to work with him.

“Brian has a great capacity to listen and reflect back what he hears.

He can make me laugh when I’m too in my head and too in my feels. I express anxiety I’ve been looping on and when I finally say it out loud I laugh.”

Angie shares why she hired Brian

“From Procrastinating to Launching a Podcast”

One of the biggest lessons Angie got was how fear lies to us.

For example, Angie had been thinking of launching a podcast for 8 months. But her fear caused her to procrastinate.

She kept thinking, “What if nobody wants to be on my show? What if nobody listens? What if people don’t like it?”

Sometimes, simply sharing her fears in the safety of a coaching call was enough to make them dissolve. 

When that wasn’t enough, she learned to break free from fear and tap into her true self. She learned to act from a place of empowerment instead of fear. And focus on what she loved rather than worrying about what might go wrong. 

As a result, she went from dreading working on the podcast to loving it. And she got a year’s worth of content done in four months!

“Some of my procrastination came from guilt. If I got my work done early I felt I wasn’t entitled to reward myself…

I had to learn to accept that it was okay and to reward myself for doing a great job. And that led me to be more productive because I wasn’t beating myself up all the time.

Angie’s podcast

Angie shares how she launched her podcast

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“I got 6 articles published and wrote a book”

Angie had other big goals for her business.

She wanted to write a book and get featured on sites like Business Insider and Entrepreneur.com.

But once again, fear held her back. 

She felt like her book needed to be the greatest book ever written. And that pressure made it almost impossible to get anything done.

As for publicity, she had bought an expensive online course on how to do it. But she never applied what she learned because deep down, she was afraid of rejection.

Once again, she overcame those fears by connecting to her true self and acting from an empowered place. 

She learned to make writing a fun, enjoyable experience without all the pressure. And she got tools like the “Fear Ladder” to overcome her fears and reach out to publications.

The results?

She finished her 200+ page book and got featured on major sites, including Thrive Global, Entreprenuer.com, and Business Insider.

“I started internalizing the stuff we were working on. 

I focused on getting 1 pitch sent. It got accepted. It wasn’t the 50,000 steps to hell I imagined. I thought, maybe I made this harder and scarier in my head than it actually is.”

Angie’s feature in Entrepreneur.com

Angie shares how she learned to enjoy growing her business

“I  do my best work from a place of pure joy and fun…”

Angie was looking to start a new career as a marketing consultant.

But she was afraid that since she never built a $10,000,000 business with a massive IPO, nobody listen to her.

And she felt that to be a high-ticket consultant, she had to look polished and flawless.

But through coaching, she learned that she could build a thriving business while being herself. Because she’s at her best when she’s being herself fully.

So she prioritized travel, adventure, and seeing friends. Because that energized her to be her best at work. She built her business around her life and personality. And the more she let herself shine, the more she attracted the right people.

“The people I work with understand that joy and freedom is how I produce my best work. 

I went on hot air balloon ride at dawn one day. On the drive back I had an idea for an email sequence that was worth hundreds of thousands of dollars to a client. They don’t care that I got the idea from a hot air balloon”

Angie shares how to bring more of herself to her business

“We got our first 3 ‘yes’s’ in less than a month”

Angie initially had “vague goals” for her business.

But weekly coaching helped her home in on what she wanted.

She played on her strengths. And found a great business partner to complement her.

Angie and her partner launched their new business, and closed mid-5-figures in sales within two weeks!

On top of that, Angie started her own in-person events. These combine marketing strategy with fun things like driving bulldozers. Her first event sold out before she could even market it to the public.

Now she’s doing work she loves, with people she loves, and has a business built around her strengths, personality, and ideal lifestyle. 

“I’m overjoyed to be in a place where I feel like everything about me is great. I don’t have to be perfect. I don’t have to work with people I don’t want to work with or on projects that don’t bring me joy…

… And I’m not beholden to a business that makes me miss out on the important moments.”